I bought it as a gift for my youngest grandie, who is 10yrs, peeking over her shoulder at 20!Her love of the color purple, the built in light, being very easy to read and is waterproof, shows me that it's a KEEPER FOR ALL TIME!So far so good, bought it for my 7 years old daughter. She’s learning to read the clock and loves the colors. I was worried about whether it was really water resistant. We tested it at the swimming pool and it’s still perfectly working.We haven't had this watch very long, less than a month The battery died within the week, which wasn't a big deal. Now, only a couple weeks later the second hand is stuck in place and the time won't stay set accurately. She doesn't wear it in the water, or play rough with it. That kinda stinks.Cute. I wanted to wear it for a fun watch, then maybe give to my granddaughter to help her learn analog time. Trouble is, the hands are so light-colored they don’t stand out against the white backdrop and all the colored numbers. So, I can’t just read the time with quick glance.Helps my child to learn about time!!Our daughter absolutely loves this watch! Super cute ?Very cheaply made, my daughter lost the twisty knob on it the second day.Cheap looking and cheap material